About Us

In its early years, the company was involved in the trade of non-food products but gradually shifted its focus to the food sector, where it found opportunities for branding and long-term growth.

Beta Tea, the first company to import tea into Turkey, introduced Turkish consumers to a different palate experience. In the early 1990s, Beta Tea successfully seized important opportunities in countries that emerged after the dissolution of the Soviet Union and became the first private sector organization to introduce tea to these markets.

Today, Beta Tea is one of the largest players in countries such as Azerbaijan, Kazakhstan, Tajikistan, Uzbekistan, Kyrgyzstan, Russia, and many others. It continues to grow in markets like the United States, the Middle East, and Eastern Europe.

Beta Tea, Bayce, Champion, and Howdah Brand represent the four main tea brands operated by Beta Tea. globally. Dedicated to protecting and strengthening its brand identity, Beta Tea has expanded into other food categories over the years through sub-brands such as Benuta, Beta Caffito, Wavey, Beta Belita, Bon Vivant, and Funcy—offering high-quality and innovative products in various food fields.

Located in the Adana Hacı Sabancı Organized Industrial Zone, the company’s state-of-the-art packaging facility continues to serve both domestic and international customers with modern technology and efficiency.

In recent years, Beta Tea acquired a tea factory in Sürmene, Trabzon, where it has started to produce Turkish tea according to international standards.

Today, Beta Tea is a globally recognized brand in the tea sector, committed to offering the finest and highest-quality tea products.